Hijrah Saputra, Pemuda Kreatif yang Ingin Berbagi Aceh Dimana Saja

SERAMBINEWS.COM, BANDA ACEH - Buat kamu penyuka gaya kasual, pasti sudah akrab dengan yang namanya kaos. Ya, fashion item sepanjang masa ini, memang cocok dibawa dalam keseharian. 

Bahannya yang nyaman dan modelnya yang sederhana, membuat para pecintanya sulit meninggalkannya. Menegaskan kesan muda bagi si pemakai. Timeless. Kaos memang tak ada matinya.

Daya tarik sepotong kaos juga menarik minat Hijrah Saputra, untuk menumpahkan kreativitasnya. Selain dilirik warga lokal, kaos dengan brand 'piyoh' ini juga banyak diincar wisatawan.

Tak heran, selain nyaman dipakai kaos desain Hijrah juga unik dengan mengusung berbagai tema dan karakter.

"Waktu balik ke Aceh saya dianggap orang aneh, bukan orang Aceh. Jadi saya pikir gimana caranya menganehkan orang Aceh," ujar Alumnus Jurusan Tata Kota Universitas Brawijaya Malang ini, saat dijumpai di distronya kawasan  Ulee Kareng, Banda Aceh itu, Selasa (2/1).

Berdiri sejak 2009, saat ini Piyoh mempunyai tiga outlet yang tersebar di Kota Banda Aceh dan Sabang. Mengandalkan kekhasan desain yang diaplikasikan pada kaos dan lainnya, Piyoh menawarkan produk berselera muda.

instagram.com/hijrah25

Penggunaan bahan baku berkualitas baik setara distro juga menjadi nilai tambah. "Kita membidik kalangan menengah ke atas sebagai segmen pasar. Kaos ini sekaligus sebagai branding wisata Aceh yang intinya bisa berbagi Aceh di mana aja," papar alumnus YSLEI 2017 ini.

Dibanderol mulai Rp 90 ribuan, kaos 'Piyoh' tersedia untuk unisex dengan pilihan lengan panjang, pendek, polo, hingga potongan syar'i. Menawarkan tema berbeda dalam setiap bulannya.

Di tangan Hijrah, kaos ini berceloteh tentang banyak hal, seperti 'Badboy go to hell, goodboy go to Sabang' hingga memuat konten lokal seperti 'bek jampok' dan 'eh malam'.

Selain kaos, di sini kamu juga bisa menemukan rupa-rupa gantungan kunci, magnet, stiker, dompet etnik, hingga parfum yang menebarkan aroma khas Aceh. Dibanderol mulai Rp 5 ribu saja per item. (rul)

Biodata:

Nama: Hijrah Saputra (Hijrah)

Tempat, tanggal lahir: Sabang, 25 September 1984

Pendidikan terakhir: S1 Tata Kota, Universitas Brawijaya, Malang, Jawa Timur

Instagram : @hijrah25
Sumber : http://aceh.tribunnews.com/2018/01/06/hijrah-saputra-pemuda-kreatif-yang-ingin-berbagi-aceh-dimana-saja

Hijrah Saputra, Introducing an Empowering Hospitality

Hijrah Saputra and Mister Piyoh

Born and raised in sabang, the city at the western end of indonesia, Hijrah Saputra (32) was intrigued by the untapped tourism potentials in his hometown. the combination of the things he is interested in; graphic designing, marketing, and his academic background in urban planning, encourage him to promote positive change among local youth. Hijrah, or Heiji to his friends, began his mission in 2008 by building piyoh design, his graphic design start-up focusing on creating merchandises to promote tourism in sabang.

Among his products are mugs, key chains, stickers, flannel figurines wearing aceh traditional dresses, and t-shirts. The name “Piyoh” is inspired by a word in Acehnese that means ‘stopping by’, representing the local tradition to honor guests called peumulia jamee. not only a fitting choice of word for tourists coming over, piyoh has also become a

household name. chances are, if one has a t-shirt that says “i love aceh” or “i love sabang”, it might be made by Piyoh Design. for the alumnus of Urban and Regional Planning Department in Brawijaya University, Malang, East Java, the numerous issues in his hometown were his drive to make the most of what he is made of.

“I see that people, with their own abilities, can change their surroundings for better or worse. I call it the power of supercitizen. As the power is combined, we can complete each other and collaborate as a driving force for a better Indonesia,” says Heiji, who believes that every single person has their own purpose in the world, and for him, it is to foster the improvements in his hometown.

as his initial drive to make changes started from tourism, the son of Suradji Junus and Erwani Meutia stays true to the cause. since last october, he is serving at Laskar Nusantara as the coordinator for indonesia tourism ambassadors for western part of the country, which comprises the region from aceh to west java. he also has been contributing and illustrating for travelwan magazine since 2009, and previously designed the promotional tools for visit banda aceh campaign in 2011 by the city of Banda Aceh’s department of tourism and culture.

Furthermore, along with his fellow youth in aceh, in 2012 Heiji co-founded a youth organization called The Leader, to encourage positive changes in local youth. its activities include Dreammaker, to inspire them to make their dreams come true; Kelas Kreatif and Rumah Kreatif to promote creative thinking and actions; Ngobrol Inspiratif to serve as a hub for local youth and inspirational people; Sobat Buku to recommend must-read books for youth; and Aceh Luar Biasa to introduce inspirational young people who had made a difference.

On the other hand, he admits, the fact that plenty of young people in Aceh choose to complain about their surrounding without actually make any moves, made his ideas did not gain that much of support from even his friends. However, he is glad that, one of these days, some of his peers, who used to consider his thoughts to be pretty obscure, now wonder why they are not invited to contribute.

“I consider this as a positive change of mindset, because if they ask that, it shows that they care and are willing to make change. Many of them are also inspired to do social projects and offer their own version of solution for problems in the society,” explains Heiji, who earlier 2015 won the first prize for the Creative Economy sector of Marketeers of the Year by Markplus.

Over the years, Heiji has been leaving his mark as a changemaker in his hometown, and he intends to keep on doing so and not to stop learning new things. In ten years’ time, he hopes to be an entrepreneur who is not only successful in building his business empire, but also to be a man of value to inspire young people across the sea to be their own version of change-makers.

Finally, he highlights, that “It is not the time to make a change on our own, but to do so together.”

Apa Namanya?

Membuka usaha itu seru-seru lucu, terutama untuk pemberian nama usaha. Memberi nama usaha seperti mencari nama untuk anak, ya walaupun saya belum punya anak #Dibahas

Piyoh Design

Kata Piyoh sendiri saya pilih sebagai doa untuk usaha saya. Piyoh dalam Bahasa Aceh yang artinya Mampir atau Singgah, karena saya berharap nantinya banyak yang mampir dan belanja di toko saya. 

Piyoh juga merupakan salah satu bagian dari adat Aceh, peumulia jamee atau memuliakan tamu. Jadi harapannya bisa memberikan kesan positif buat tamu yang datang ke Aceh dan mempromosikan Aceh ke mana aja. Dan satu lagi, Hijrah butuh tempat untuk Piyoh.

Selama perjalanan mulai dari 2009, ternyata banyak kejadian yang sesuai dengan apa yang apa yang didoakan, bukankah perkataan setengah dari doa?

Jadi kalau kamu punya usaha, apa namanya?

Belajar dari Kesalahan

Salah, wajar-wajar saja, karena kita adalah manusia, sumber dari berbagai masalah, tapi sebaiknya kita belajar dari proses yang kita jalani, dan bisa juga menjadi pembelajaran untuk kita bersama. Saya diwawancarai oleh Mahasiswa Jurusan Ilmu Manajemen Bisnis ITB untuk tugas mata kuliahnya, dan inilah hasilnya.

Hijrah Saputra, Papa Piyoh

Don’t trust people easily - Hijrah Saputra

By : Nabila Luthfia

I interview someone that actually my mentor in my last forum in Aceh. Because Bandung and Banda Aceh get too far so I decided to interview him via line. In Aceh he is already being one of the famous founder and businessman. He get many interview and be a famous speaker in design business for now. Surprisely he wons in many national business contest with his product, Piyoh!

In 2009 he started again from Sabang,  there are so many problems and challenges when he try to built his business. The problems are its hard to get the supports. In Aceh its difficult to find a worker so the production process did by himself. In that time in Aceh its hard to find people who wants  keep  up  and  sharing  in  knowledge.  They  think  if  they  share  their  knowledge  the competitor will blow up and they scared they will lost their business opportunity. If you just a regular business man, people think you weren’t cool enough. And there are some people used ayat Al-Quran to make an cooperation but it was a trap. They sold the products but the money was gone. But those are challenging him to prove that dream could be comes true and his dream could inspiring people for the young generation to be more positive, specially in Aceh. He absolutely sure if a designer could make a money too cooperate with his dream. In that time in Aceh people hesitate about the designer can make money and be rich too. The most painful experience is he taugh design, and the concept for his store, he taugh the link for the production too. So they commitment to competed with the right and healthy way. But it went  wrong. He copycat the real concept of Piyoh and told to the constumer if his product already part of Piyoh. Sadly the constumer move from Piyoh to his product. We can learn the business world is cruel. The people you helped that you think is a good enough, actually can be the worst enemy. They will destroy you slowly, and not forever our good intention will bring us good impact. But we should has good intention in every situation. So he changes the strategy, innovation, make a new marketing trick, cooperate with travel company, cooperate with the government, make a community, join a competition, active in social media, etc. Finally after all his trial he got his succesfull and Piyoh be a most branding product from Aceh!.